Slow Lead Response Time: How It Damages Your Conversions
Have you ever been on a site that you liked, attempted to reach out, filled out a form, and tried to purchase something, but got annoyed when it took a while to respond? Well, yes, I had too. And guess what, it made me lose interest in buying the product in the first place. What Is Lead Response Time? Lead response time refers to the amount of time it takes for businesses to follow up with leads after they've been contacted by prospects via inbound or outbound channels. When Can You Consider a Response Time Too Slow? The average time it takes for B2B sales teams to respond is 42 hours, which is a very long time. Customers will believe you have forgotten about them by that time. Even a day and a half is excessive. Years ago, it may have been the norm, but it is no longer acceptable. How Fast Should Salespeople Respond? According to conventional belief, emails and web forms should be responded to within 12 hours. It's great if you can answer in a matter of hours. To keep lead